Coming up with a business name as a startup is an art form that often determines the strength of a brand as well as how it is perceived by the market. With globalization, it has become increasingly difficult to come up with a business name that is truly unique, original and completely distinct from any other and thus, the actual exercise may be rigorous. There are however, cases (which are very rare) when the business founder simply has an epiphany (like Apple) or is ‘divinely inspired’. A good example of the latter is the pro-Nigerian clothing brand Gnation as explained by the Founder. Whichever way, the perception and by extension, the survival of your business depends on its name.
Here’s a guide to help you in coming up with a business name that’s a perfect fit.
Okay everyone, I have just one request on this post: Try not to get bored with the introduction. I know most of you aren’t really into technical definitions, but it’s reeeeally important that we have a common foundation first. Okay? We good?? That’s right… Leggo!
Take a moment and think back… Exactly how much contribution or effort did you put into that initial spark, that instantaneous rush of blood to the head? Did you even have anything at all to do with it???
Bosses… We love them, we hate them, we glorify and sometimes vilify them but one thing stands out, there’s always something to learn from them… especially if you intend to become one someday. So, while working on my last job as a business developer in a Consulting firm, I paid attention to details and learnt the following lessons from my female boss who was nothing short of a genius and drove results. Learning them was a bit tough at the time but they are indeed worth sharing. (more…)
As I walked into the bank that morning, shaggy hair (because I woke up too busy to brush it), full beard, head phones on my neck, white Polo shirt and the back pocket of my jeans full of cash paid late the previous day by one of my major clients, all of which I was about to pay into my account, I stared full of smiles at the attendants on the counter and for the first time, I realized how much they looked like minions…